
THE CHINESE DESIGN BEHIND THE RAZOR THAT SOLD 5 MILLION UNITS
2024-03-28
China's top design company, XIVO DESIGN and yoose® , founded in its quest for higher value in design, have changed the razor paradigm in just four years through their insights into categories and the consumption habits of the new generation, using a new design language to completely disrupt the conservative and exclusive razor industry. Wei Min, founder of Jiajian Geometry, and Jing Chao, founder of Colored Trend Shaver, will give you an in-depth analysis of the unique features of Chinese design, convey our understanding and construction of the world, and show the diversified lifestyle of Chinese people.
ABOUT
SHENZHEN XIVO DESIGN CO.,LTD
SHENZHEN XIVO LIFE TECHNOLOGY CO., LTD. SHENZHEN, CHINA
The unique "+- operation" and "geometric law" shape absolute differentiation, connect consumers with design, and create works that truly represent this era. With brand positioning and whole case design as the core, IVO DESIGN provides four service modules covering brand innovation, product innovation, packaging innovation and visual creativity. To become a representative of China's international innovative design team for the vision, with the world's common language and products to express, with Chinese design to build a world brand.
yoose Colored Trend Portable Shaver is a "trend portable Shaver" brand created by top designers, professional engineers and artists. Colored ® 's first product "MINI Portable Shaver" fully ushered the shaver industry into the portable era. The Colored ® team is committed to the smart integration of trendy culture and cutting-edge technology, and focuses on creating more personalized and powerful portable shaving products, so that more users can enjoy innovative and convenient shaving experience.