“One Word One World” global cultural and creative design competition was officially launched on  September 22, 2023, during the opening ceremony of Beijing International Design Week. To welcome the  year of Dragon in 2024, the character “Dragon” was chosen as the central character in addition to eight  others. This competition calls on worldwide creative design enthusiasts to submit a design based on the  inspiration they get from the selected Chinese characters. Xiao Kejia serves as the Artistic Director of  the competition. In addition, the organizing committee created a panel of selected judges that includes  renowned artists in the fields of architecture, design, film, music, and others. This competition not only  intends to advance the cultural mission of "One Word One World" but also to promote the winning design  works internationally. Looking ahead to 2024, the "Year of Dragon Global Journey" exhibition will travel to global metropolises  such as Milan, Paris, New York, Bangkok, Tokyo, and others. The award winning works exhibited at the  Milano Design Week·CHINA&DESIGN@Zona SARPI will mark their international debut, allowing global  audiences to appreciate the profundity and uniqueness of Chinese culture, thus achieving deeper  exchange and collaboration among different cultures.

“One Word One World - Year of Dragon 2024" is an international cultural and creative design competition  co-initiated by the Asia Society Hong Kong, Asia Pacific Exchange & Cooperation Foundation, WDW, Beijing  Design Week and Ming Culture Ltd., and co-organized by KEYI, EKU and Zebra Valley. This competition is  dedicated to showcase art and creative design as a means to boost and integrate the best of Chinese  culture with world cutting edge designs, serving to promote better understanding among people and thus  achieving a more harmonious global “One World ”community.