Zona SARPI

Zona SARPI was founded in the 1920s by Wencheng immigrants from Zhejiang Province and has a history of 100 years. More than 20 years ago, a dispute between Milan's Chinatown and local businesses caused by the density of wholesale business triggered a high level of awareness in the local society about the integration of Chinese and Italian cultures. Over the past 20 years, the local overseas Chinese community and business community have worked closely with the Milan Municipal government to systematically upgrade Chinatown. Today, Chinatown is full of various shops with a young and fashionable vibe, representing the diversity of Milano culture. The ADI Design Museum is also located in this area. Milano Design Week·CHINA&DESIGN@Zona SARPI will showcase the vitality and creativity of contemporary Chinese in three themes: new retail, new culture and new generation.

Fuori SARPI

Integrating three themes of Furniture Salon, City of Design and Journey of Discovery, Fuori SARPI will present a series of activities featuring Chinese designers, brands and cities during Milano Design Week·CHINA&DESIGN@Zona SARPI. A large number of Chinese designers, design associations, agencies, brand companies, as well as "Design Week" and "Design capital" cities will hold a variety of launch activities in Milan. At the same time, Chinese designers and media also have extensive coverage on the latest trends of Italian design, interesting culture and consumption venues. This section will focus on the China-related activities during Milan Design Week, and double magnification of the perspective of the discovery of Milan by Chinese media and designers

Now CHINA

Under the theme of "Now CHINA", the event will present the achievements of China's innovations, focusing mainly on Chinese enterprises going overseas. By the end of 2023, China-Italy Chamber of Commerce will have more than 100 members, covering various sectors, including finance, aviation, automotive, communications, education, culture and fashion. China-Italy Chamber of Commerce will invite Chinese enterprises in the food, clothing, housing, cultural, and tourist sectors to present the latest innovations in their respective exhibition halls and shops, especially the latest achievements of cooperation between enterprises in sustainable development and local cultural integration.